About

Ethical Hoopin was built on one idea: players deserve honest, coach-level feedback on their game — not just highlight reels and empty praise.

I've spent years training and coaching youth basketball. This past summer alone, I broke down film for more than 50 youth players across every level — from kids just learning the game to players getting ready for their next step. That work is exactly what taught me what actually shows up on tape: what separates a player who's improving from one who just looks good in highlights, and what college coaches are really looking for when they watch film.

Every breakdown you get from Ethical Hoopin is done personally — real film study, real notes, the same way I'd break down film for my own team.